The Blog at Prism Content Solutions

Navigating content marketing strategies.

Sep 18

Effective Print Marketing

Category: Print, Products, Strategies

Successful marketers learn early on that buying begins in the mind. The first hurdle: Get your prospect’s attention. From there, your goal is to convince your audience you can satisfy their specific needs. The next hurdle? Time! On average, your future client might look at your promotional material maybe two seconds before moving on to something else.

Just like you and and pretty much everyone else, your prospective clients are short on time. Think about your reader’s perspective: He or she may not want your product or service (at least, not yet!), and this person isn’t eager to give you any of his or her hard-earned money.

These days, electronic communication — e-newsletters, social media, digital signage — is a popular and effective way to tell others what your business can do for them. However, there is a significant value in reinforcing your message with print products. By directing your content along multiple avenues — i.e., mailing print versions of your HTML newsletter or distributing hard-copy fliers of an upcoming event you’ve also posted on Facebook — you increase the likelihood your message will 1) be received, and 2) make an impact.

But isn’t print obsolete? Not at all. Mail is actually invited into a home or business better than any other marketing medium. Ninety-eight percent of consumers bring in their mail on the day it’s delivered, and 77% sort through it immediately. Print newsletters offer easy reading, and customers can keep them for future reads during their “down time.”

Magnifying your message by broadcasting it in print as well as online doesn’t mean you have to do twice the work. With the right content management partners, businesses find they can easily repurpose images, articles and events with minimal effort on their part. Often, that extra effort involves just the click of a button! The payoff? Additional platforms for sharing your content, which build upon each other to strengthen your brand.